William Hill and Net Entertainment to Work Together

Published: October 2, 2013

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Two of the largest companies in the online gambling industry have come together in a partnership that guarantees great benefits for them as businesses, but also will bring a lot of good products to their customers. William Hill and Net Entertainment recently announced their partnership and discussed how the deal will develop William Hill's mobie and desktop games portfolio through the expertise and high quality of Net Entertainment software.

William Hill has been very busy expanding their operations all over the world, some examples are their application to obtain an online gambling license in the state of Nevada, and the purchase of one of Australia's largest online betting companies, Tom Waterhouse, for up to $110 million. The new deal with Net Entertainment is evidence of the company's commitment to continue to provide high quality services to their players and to reach all corners of the world.

“Net Entertainment is one of the leading suppliers of best in breed online casino content in the market today, and we are fully committed to make sure we can provide our player community with the very best experience. The agreement will cover gaming distribution for all customer devices,” said James Curwen, the Director of Gaming at William Hill.

The Managing Director at Net Entertainment, Björn Krantz, stated the following: “We continue to follow our growth strategy in the UK market, and I am very excited that William Hill has selected Net Entertainment as supplier for a selection of our best in class casino games to be distributed over their online casino network. The agreement with William Hill solidifies the trust and confidence our partners have in our operational and technical leadership. Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base.”

William Hill's strategy for expanding is a result of some abrupt revenue losses derived from their withdrawal from the Spanish and Italian markets. The company is still at a position where it can invest in more promising markets and buffer the costs of the expansion. Net Entertainment is certainly a great firm to do business with when it comes to software, because they have several years of experience and currently deliver some of the best games available online. We are all excited to see what they will bring to the table.


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