The plans to launch legalized online casino gambling are still rolling in the state of New Jersey. Every day more casinos are obtaining their license to offer online casino services that are state regulated, and more casinos are also joining this new venture that has turned out to be one of the most revolutionary moves of the year for a country known for its conservative stance on online gambling. This week news broke that another casino has decided to engage in offering online casino services: the Trump Plaza has entered a partnership with Betfair in order to provide New Jersey residents with online gambling fun.

Betfair is a British company that focuses on online betting, it is one of the largest companies in its territory and it is also the owner of TGV, the platform on which 4NJBets operates. 4NJBets is the only wagering platform currently available to New Jersey residents and it focuses on horse racing. The companies decided that it would make sense to join, since the Trump Plaza in Atlantic City is one of the most fruitful and popular casinos in the area, and Betfair has the technology required for the casino to go virtual and bring in substantial revenue to both companies.

"New Jersey is leading the way by launching online gaming and creating a new economy," said Paul La Fontaine, Betfair's managing director of gaming. "Betfair brings more than a decade of online experience, and through our platform will be pleased to enable play anywhere, anytime, through web and mobile devices."

We had been hearing rumours of the partnership over the past few months, but apparently it was only until now that the companies could agree on a contract that was equally beneficial for both. The joining of operations was announced last Wednesday, and Betfair currently has 4 million registered users. It sounds like one of the most promising enterprises in the New Jersey online gambling revolution.

The companies have already began setting their wheels in motion by running digital ads at ferry terminals in Hoboken and they have launched their social media campaigns via Twitter and Facebook, in which they plan to run freerolls and other competitions before the official launch of online gambling in the state. This guarantees a successful marketing campaign that will begin targeting potential customers before their site is allowed to run. We will keep you updated on their licensing updates.