Players at online casinos are already familiar with the branded slots from Playtech based on the jockey Frankie Dettori. These are Frankie Dettori’s Magic Seven and Frankie Dettori Sporting Legends. Now another famous jockey is making his way to the slots world. He is Peter Scudamore MBE. NetEnt, the leading games supplier to online casinos will create its first branded slot machine in partnership with this eight-time Champion Jockey.

In his 15-year riding career Scudamore rode 1,678 winners. His maximum wins in one season were 221. Both landmarks were records when set and have since been broken. But the National Hunt season was much shorter with fewer races when Scudamore rode. The jockey has won 13 times at the Cheltenham Festival, but without success in the Cheltenham Gold Cup. After his active racing career ended, Scudamore became a trainer and is today one of the foremost analysts in the horse racing arena.

NetEnt has released some details of the upcoming video slot. The branded title will utilise Scudamore’s image rights and his well-known voice. The video slot will also include racing content in the game’s features, particularly in the free spins feature. The slot game will have high variance to reproduce the thrill of horse racing. The exact date of the release has not been announced, but it will be next year during the 2018/19 National Hunt season. The biggest events of the season are the Cheltenham Festival and Grand National at Aintree. It is expected that NetEnt will release the Scudamore branded slot just before those in order to capitalise on the excitement.

Bryan Upton, Director of Game Products at NetEnt, explained the reason for creating a branded slot based on Scudamore. He said, “As one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed branded title.” Scudamore also gave his reasons for accepting this project. He said, “From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear. I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience.”

NetEnt has also indicated the names of some of its other upcoming titles. Vikings and Narcos, along with the Scudamore slot game will soon be released at NetEnt powered online casinos like Royal Vegas and Platinum Play.