NetEnt Enters UK and US Regulated Markets

Published: November 10, 2018

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NetEnt for long has been a leading games supplier to European online casinos. Now it is seeking to increase its footprint in the regulated online casino market of the United Kingdom. One of its first steps has been entering into an agreement with William Hill PLC to deliver a wide selection of its live casino games offering.

William Hill is one of the biggest online casino operators in the United Kingdom, with a wide collection of live dealer games. The technical integration with NetEnt has already been completed and the new live casino games are now live and available to William Hill players. These games include table games like Roulette and Blackjack. NetEnt’s live casino offers more than just games. It is all about the player experience. Based on player feedback, NetEnt improves its offering to ensure consumer satisfaction. NetEnt Live also offers great marketing tools for its operators through tailored campaigns for both acquisition and retention.

Henrik Fagerlund, Managing Director of NetEnt, said, “I am very proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product.” He added that William Hill players would definitely enjoy the NetEnt games with their new features. Barry Lennon, Head of Live Casino at William Hill, also released his statement. He said, “William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”

NetEnt has also been making inroads in the regulated online gaming markets in the United States. It has signed a customer agreement with Penn Online Entertainment, LLC, a subsidiary of Penn National Gaming’s Penn Interactive Ventures. Pennsylvania is the latest American state to regulate the online casino market. Through this agreement NetEnt will deliver its popular online casino games to customers in this state. Erik Nyman, Managing Director NetEnt Americas, said that this deal marked NetEnt’s first customer signing for Pennsylvania and was an important step in the online casino software provider’s growth strategy in North America.


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