NetEnt Announce Live Casino Innovation For World Cup

Published: May 9, 2018

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NetEnt has always been in the forefront of online casino innovation. The FIFA World Cup is an occasion for games suppliers to showcase new products. This year the World Cup will be held in Russia in June. So the time is ripe for new football related online casino products. NetEnt will focus on live dealer casino gaming, which is one of the fastest growing areas.

On May 8, NetEnt unveiled a totally new experience for live casino. Its new product Live Sports Roulette will be launched on June 14 and will be available to players at online casinos like InterCasino during the World Cup. Live Sports Roulette will provide an immersive real time football experience by ensuring that players keep up with scores and updates, while enjoying live roulette. Dealers will comment on the football games with the live sports feed showing a summary of the current game statistics, group tables and scheduled games. With this innovative feature players will no longer have to pick one from football and gaming. The Live Sports Roulette experience will be available on both mobile and desktop, enabling players to closely follow the World Cup as never seen before.

In order to ensure that Live Sports Roulette gets maximum publicity, NetEnt will run a new online promotion called Goal Smash Roulette along with the new game. The promotional competition will consist of two parts. The first will be daily bonus giveaways and the second will be prize draws with a total prize pool of €75,000. Goal Smash Roulette will run between June 14 and July 15.

Henrik Fagerlund, Chief Product Officer of NetEnt, released a statement on this occasion. He said, “With the World Cup just around the corner, it’s the perfect opportunity to introduce Goal Smash Roulette, giving players a chance to win daily prizes as well as staying on top of all the action during the tournament.” The Live Sports Roulette and Goal Smash Roulette promotions will be available to all NetEnt operators on an opt-in basis during the World Cup. Those online casinos that go for these facilities will have them integrated seamlessly with their platforms.

Once the technology has been created, it will be available for any type of event after the World Cup. NetEnt operators will be able to include it in their exclusive stream, giving them an opportunity to engage any target group by displaying events that fit in with the interests of their players.

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