Mobile Devices To Drive Online Gambling In New Jersey

Published: February 19, 2014

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Of the three American states that have legalized online gambling, New Jersey is showing greatest promise. The Associated Press news agency interviewed online gambling analysts and casino executives earlier this week and the consensus was that future growths would be obtained through mobile devices.

New Jersey has reported online gambling revenues of $9.5 million for January, which represents an increase of 28% over December. Since online gambling went live in mid November, this was the first complete month to month comparison available. Land casino revenues continued to decline in New Jersey. The revenue for January 2014 was $186.3 million, which was lower by 9.2% as compared to January 2013.

Borgata casino executive Joe Lupo said that this increase was without factoring in the vast potential of mobile gambling, which is starting to happen in New Jersey. The Borgata Hotel Casino & Spa had just launched its gambling services over Android cell phones on 3G and 4G networks and mobile devices using WiFi connections. Another online gambling license holder, the Golden Nugget Atlantic City, is scheduled to launch online and mobile services next month. Thomas Winter, the head of e-gaming at the Golden Nugget, estimated that smartphones and tablet devices will account for more than 20% of the casino's online gambling revenue in 2014 and more than 50% within three years.

Caesars Interactive has been running a mobile app for its World Series of Poker brand since December 2013 at two of its four Atlantic City casinos, and hopes to get approval of similar apps for its and sites. Seth Palansky, a spokesman for Caesars Interactive, told Associated Press that 22% of the volume on the WSOP site comes from mobile devices. He added, “With tablet growth increasing and smartphone adoption continuing to reach more and more, it is clear the future of the majority of gaming experiences will be on these devices.”

Lisa Spengler, a spokeswoman for the New Jersey Division of Gaming Enforcement, also spoke to the Associated Press. She explained that New Jersey regulations allowed the use of those cell phones for online wagering that had a WiFi connection so as to meet the geo-location requirements. She added that geo-location technology providers were working on a project to allow cell phones without WiFi connections to meet certain technical standards. Spengler revealed that the Taj Mahal and its Ultimate casino partner and the Tropicana and its Gamesys partner were approved for mobile gambling.


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