A New Vision For InterCasino Online Casino

Published: March 31, 2014

  • facebook
  • twitter
  • Print

There is great news for all InterCasino players who have supported the online casino over the last two years. InterCasino has been bought by a Canadian firm, The Intertain Group Ltd. The Intertain Group has also acquired the sister brands of InterCasino that include InterPoker and VIP Casino. The new owners have considerable experience of managing online gaming operations. Some of them have been associated with InterCasino when it was at its peak. The Intertain Group is committed to restoring InterCasino to its former glory and building up player volumes and revenues.

A press release issued by the new management stated, “Our main aim in 2014 is to focus on customer satisfaction, drastically improving conversion and lifetime value, and to build the very best gaming experience.” In order to add credibility to the stated intention, The Intertain Group has a laid out a fairly detailed vision for the future in the press release. The vision revolves around three Ps – product, performance and people.

Mobile gaming is the name of the game today. Every online casino has to offer mobile gaming in order to maintain and expand its client base. InterCasino will launch a fully operational mobile gambling site next month. Another trend in the online casino space is Geo targeting. Separate domains are set up for players from different countries. InterCasino will also release other country specific brands in the course of the year. In the middle of April InterCasino will announce a new welcome package along with other bonuses. The objective of these is to increase deposit levels and player loyalty.

On the performance front InterCasino players can expect new site features and games. InterCasino is already no longer limited to games from Cryptologic. Over the past several months the online casino has been steadily adding games from Betsoft Gaming Ltd. These 3D slot games have been a big hit and players look forward to Wednesdays for the new game to go live. The new management will the rope in other big-name software providers, with announcements to be expected soon. From April some new payment methods will also be introduced. InterCasino has already announced that players from the UK can deposit and withdraw funds using PayPal.

InterCasino already has an enlarged marketing team. The objective is to drive player volumes, increase conversions and motivate player loyalty. Branding research for InterCasino is currently in progress. InterCasino is back in the game.


blog comments powered by Disqus

Other Recent News